Speaking of, the best free email app can grow with your business-from free to paid when necessary, adding more features and higher limits as you go. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.Īutomation. Success with email relies on being able to deliver the right emails to the right people at the right time. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.Īudience segmentation. You shouldn't have to start your email marketing operation from scratch. We kept this in mind while testing.Įmail templates and customization. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your 'free' platform isn't free for very long. The number of subscribers and sends included for free. Here's what we looked for when testing free email marketing software: If you're just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need-for free. What to look for in a free email marketing appįull-featured email marketing apps and free ones are far from mutually exclusive. Mailjet for collaborating with developers Sendinblue for building automated workflows Sendicate for a simple email marketing app Mailchimp for a growing email marketing programĬonvertKit for selling digital products and subscriptions Here are the eight best free email newsletter apps. We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types. Better often means more expensive, but there's actually an entire ecosystem of free email marketing tools available, and they have all the features you'll need for an email newsletter (and then some).

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